There are some important differences between the two
Media monitoring platforms and Butter are great tools for those looking to track content relevant to their company or industry. LexisNexis Newsdesk, a media monitoring platform, allows its customers to track news and analytics about their company, brand and competitors. Butter is a proactive research engine that helps users track peer-reviewed research, patents, trademarks, stocks, company announcements, clinical trials, and more. So both services keep their users informed of the latest developments within its industry by tracking relevant information as it emerges. However, Butter differs from a media monitoring platform in its purpose and the quality and type of content it provides.